Open Original Push Emails, 4 imagesOpen image 1 of 4, The original push notification carried no visuals and no formatting, cut off the most important information, and redirected to the product through a plain hyperlinked sentence — a construction readers are trained to distrust in their inbox.Open image 2 of 4, The main body of the original weekly report was able to deliver the insights, but failed to present them effectively: all text is the same size, with uniform spacing and no clear headings or separation between types or tones of information. Color coding for positive/negative insights is present, but still lacking in presence.Open image 3 of 4, Key WoW insights were repeated as an attachment in the same weekly report email, but the color coding is dropped and the ‘previous week’ metrics restate what the body already gave — the attachment repeats the email rather than adding to it.Open image 4 of 4, The other main attachment of the weekly report is the snapshot, providing graph visuals for relevant metrics across the past year, and worth keeping in the new design.Original Push Email Design2025The push email system for Luca AI consisted of 2 types: a Weekly Business Report and an Insight. The Weekly Report contained 4 insights, WoW metrics, and a ‘Business Health Snapshot’ PDF with the same metrics on extended timelines. The Insight was a short paragraph. These emails were largely plain text messages with a simple CTA button and looked like spam. Recreated here with sample data.The original push notification carried no visuals and no formatting, cut off the most important information, and redirected to the product through a plain hyperlinked sentence — a construction readers are trained to distrust in their inbox.The main body of the original weekly report was able to deliver the insights, but failed to present them effectively: all text is the same size, with uniform spacing and no clear headings or separation between types or tones of information. Color coding for positive/negative insights is present, but still lacking in presence.Key WoW insights were repeated as an attachment in the same weekly report email, but the color coding is dropped and the ‘previous week’ metrics restate what the body already gave — the attachment repeats the email rather than adding to it.The other main attachment of the weekly report is the snapshot, providing graph visuals for relevant metrics across the past year, and worth keeping in the new design.Close
Open My Push Email Designs, 3 imagesOpen image 1 of 3: A dark design-file canvas of email components grouped inside dashed frames: logo headers, header cards, insight lists, metric cards in light and dark variants, Business Health Snapshot blocks and recommendation blocks with call-to-action buttons.Open image 2 of 3, My Insight Push Email DesignOpen image 3 of 3, My Weekly Business Report DesignComponent System2025I first met with the backend engineers who had ownership of the mailing system, grounding my ideas with functionalities that were already implemented. Using Claude to iterate off these starting ideas, I was able to quickly generate mockups that validated my component designs, allowing me to lock-in on fixing AI generated components with a clear look in mind.I first met with the backend engineers who had ownership of the mailing system, grounding my ideas with functionalities that were already implemented. Using Claude to iterate off these starting ideas, I was able to quickly generate mockups that validated my component designs, allowing me to lock-in on fixing AI generated components with a clear look in mind.Founders are busy people who sift through more than enough emails. That means the Insight MUST be digestible at a glance. The heading informs origin and type of email with the logo and ‘weekly insight’. The header + description is kept short and sweet in its own container with a lighter contrast background for highlight. The 2 metric cards provide space for telling multiple sides of a story; business metrics often mean little without greater context, which can be provided with a related or contrasting metric. A short suggestion provides a potential solution rather than just notifying an already overloaded mind with more problems. The CTA button encourages the user to dive into greater context and solution exploration.These same ideas were carried over for the Weekly Business Report. Due to the amount of content, the CTA was moved up into the same container as the headline summary for visibility without scrolling, with the 4 color-coded insights moved below. I included the WoW metrics as cards instead of plain text in the email body for visual cohesion and clarity, while still including the Business Health Snapshot. The CTA under the Business Health Snapshot lets the user open a new chat with Luca that specifically discusses metrics, while the CTA under the recommendation lets the user open a new chat that specifically discusses solutions. Alongside the first CTA that specifically discusses the prioritized insight, the user is given 3 different angles from which to engage with Luca about their report.Close
Open Alternative Designs, 2 imagesOpen image 1 of 2: A single-column alternative: a summary card with a large revenue figure, a call-to-action, a sparkline and win, watch and risk insights, then six metric cards each holding a small bar chart, a recommendation block and the Business Health Snapshot.Open image 2 of 2: A two-column grid alternative: summary and insights on the left with a rendered Luca avatar beside the recommendation, and the bar-chart metric cards and Business Health Snapshot stacked on the right.Weekly Business Report Alt Designs2025These alternative designs included bar charts within the metric cards for trend visualization at a glance, as well as a grid layout for reduced scrolling. The grid layout also features an avatar of Luca for more personification of the product.Close
